BB Bookwork's Inc

Tag: Marketing

  • Marketing that Matches Your Goals

    Marketing that Matches Your Goals

    Are you tired of marketing programs that yield less than favorable results? Programs that burn valuable dollars while bring in less business than expected. It is time for marketing that matches your goals. Marketing budgets that match your business objectives. Marketing that actually works.

    The first step is to drill down on business objectives and you’re specific marketing goals. There is no sense in spending a bunch of money on a campaign that “might” work. Money that digs into your bottom line. Learn from the New England Patriots. Mike Vrabel and the rest of the coaches work very hard to determine the best path to the Super Bowl. They don’t just “wing it”. The plan, practice, and make necessary adjustments.

    We can help you:

    1. Evaluate Past Performances
    2. Refine Growth Objectives
    3. Target Providers, Tools, etc.
    4. Set a Budget
    5. Implement a Plan of Action

    Contact us at BB Bookwork’s Inc for a free consultation. We are more than willing to discuss your business model. Visit www.bbbookworks.com to learn more about our history.

    Marketing
    Marketing Plans

    Does Google Ads Work?

    Yes for Some – No for Others

    Google gets a lot of attention. Of course, they get attention because the dominate much of the internet. They control most of the searches, online advertising, domains, etc. Think about it. They control how people find your company and control the bidding process of how much you pay to advertise. Does not seem fair. But you must work with the available parameters of the current state of American commerce.

    Google is an excellent tool for many industries. Some companies get all the leads they need through Google Ads. Others do not fare as well. They spend a ton of money and yield very little results. It is important to know if you are just “spinning your wheels” using Google Ads or just need a little adjustment.

    We can help you determine this.

    Other Forms of Advertising and Marketing

    Knowing Your Market Focus Saves Money

    There are plenty of other ways to drive business to your organization. The key is to determine how your potential customers become aware of your business. What makes them make the move to choose your company.

    The following marketing channels still work for certain types of businesses:

    1. Social Media Ads
    2. Online Display Advertising
    3. Door to Door Sales
    4. Direct Mail
    5. Billboards, Outdoor Signs
    6. Text Advertising
    7. Business Directories, Listings
    8. Print Advertising
    9. Street Marketing, Street Teams
    10. Conferences, Conventions, Shows
    11. Infomercials, Podcasts
    12. Radio Advertising
    13. Waiting Rooms Advertising
    14. Mobile Advertising, Bumper Stickers
    15. Networking Groups, After Work Events
    16. Customer Referrals
    17. Closed Loop Marketing Campaigns
    18. Email Marketing
    19. Tabletop Advertising
    20. Call Center Campaigns

    There are even more ideas than these. Marketing and advertising is complex. Get expert assistance with meeting new customers. Contact BB Bookwork’s Inc for help by writing info@bbbookworks.com or visiting www.bbbookworks.com.

    About
  • Benefits of Business Credit

    Benefits of Business Credit

    The potential benefits of business credit far outweigh the efforts and investment in building corporate credit. Chances are that your competitors are building corporate credit. Large tech-based lenders have a strong interest in lending to businesses that have good business credit.

    • Better chance of small business loan approvals
    • Higher loan amounts
    • Access to business credit without a personal guarantee
    • Lower rates on loans, credit cards, and insurance
    • Business credit can be used with Landlords to lease property, office space
    • Smaller deposit requirements on leases and new utilities
    • Stronger relationships with suppliers, providers and merchants
    • Stronger industry reputation and image (Branding)
    • A valuable asset if you ever decide to sell your business

    BB Bookworks Inc accepts a limited number of clients each year into its Advanced Business Credit Builder. Clients received expert assistance and coaching into building the right business credit profile for new growth.

    Business Credit

    Business Credit Benefits Liquid Credit Scoring

    Did you know that lenders, contract awarders and others are pulling your business credit scores prior to making an offer. This scoring is available within seconds. Do you know how you look to others?

    FICO’s Small Business Scoring Service (SBSS) rank-orders applicants by their likelihood of making payments on time.

    The score ranges from 0 to 300.

    The higher the score, the better. The scoring can use both personal and business credit data and other financial information. A strong history of business credit with timely payments to vendors and suppliers may help boost your SBSS score.

    Benefits of FICO SBSS Scoring

    The FICO SBSS score will be used for term loans, lines of credit, and commercial loans up to $350,000 from lenders the Small Business Administration. The minimum score to pass the SBA’s pre-screen process is currently 160. There are many benefits of business credit.

    Why Company Credit is So Good

    Monitoring your business credit score is essential to ensuring accuracy, detecting fraud, tracking changes, and improving your chances of securing better financing options. Regular monitoring can help you catch errors, understand credit changes, and take action to maintain or improve your creditworthiness.